Internet is the greatest source of information and communication, thereby being a tool for millions of Nigerians to do networking, online shopping, online banking, browsing for research and so on. Small businesses can and should seize this opportunity, for the one and most important thing, which is attracting customers.
Try taking a step back and evaluating things from your customer’s perspective. Customers have needs, and want to locate the places that meet that need as quickly as possible.
There’s always the phone book, but there are questions that go along with the purchase. It’d be best to get answers without having to make several phone calls, and doing all that investigative work. So instead of the phone book, many customers will sit down at their computer and do an Internet search.
This is where quality small business websites comes into play. For a web site to be completely successful, it needs to be strong in three areas, all equally important. If one area is lacking, it could be detrimental for your web site.
1. Your small business should come up in searches, such as the example above. Otherwise the hard work sunk into other phases of the project is pointless.
2. Next, the site also needs to be well-designed and inviting for customers.
3. Most important, is a web site’s written message which needs to be quick and clear.
Culled from SHAILINFOTECH.COM
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