Nigeria being a heavily populated country of over 160million, possess everyday people who need to curb their hunger on a daily basis. Thereby explaining the emergence of numerous food vendors in many of the nation’s urban centers, who utilize this opportunity to create wealth. The most successful of these food vendors are the Fast-food joints.
I notice how they keep opening branches all over the country. Well being advocates of Online business, encouraging Nigerian business owners to get their businesses online, we decided to look up the top fast-food brands in Nigeria, to not only see if they have websites but also see what methods they adopt to attract, acquire, and engage their target audience, the research shows they adopt social media marketing as part of their marketing strategies. This is stats below shows how they rank worldwide and also in Nigeria, their number of followers online.
1. KENTUCKY FRIED CHICKEN (KFC) NIGERIA:
Alexa ranking: Ranking 455,376 globally , while ranking 3,394 in Nigeria.
Facebook Likes: 14million
Twitter Followers: 1079
web address: kfc-ng.com
2. TASTEE FRIED CHICKEN:
Alexa ranking: Ranking 1,121,239 globally, while ranking at 10,660 in Nigeria.
Facebook Likes: 18,521
Twitter Followers: 814
Web address: www.tfc.com.ng
3. CHICKEN REPUBLIC:
Alexa Ranking: Ranking 1,678,131 globally, not ranking in Nigeria yet
Facebook Likes: 61,446
Twitter Followers: 429
Web address: www.chicken-republic.com
Alexa Ranking: Ranking 3,897,613 globally, not Ranking in Nigeria yet
Facebook Likes: 2,771
Twitter Followers: 44
Web address: www.tantalizersnig.com
5. SWEET SENSATION:
Alexa Ranking: Ranking 5,074,505 globally, Not ranking in Nigeria yet
Facebook Likes: 18,733
Twitter Followers: 140
Web address: swagger2sweetsensation.com
So back to Nigerian small business/enterprise owners, you should not be left out , be inspired and confident to adopt online marketing campaigns (#social media) to boost sales of your various products/services thereby increasing profits for you.
Dear readers i noticed something interesting , i don’t know if you have too, seems to me Nigerians love their Chicken ……LOL….no wonder the fast-food brands selling chicken seem to top the lists. There’s an idea! 🙂