Nigeria Africa’s largest mobile market with more than 110 million subscribers and yet market penetration stands at only around 70% in early 2013. Subscriber growth is growing by the day which is driven by lower prices and growing demand for mobile broadband services.
The following info-graphic, shared by EverythingMobile is a collection of statistics that demonstrate the success and need for Restaurants to set up a mobile marketing campaign.
Mobile Marketing is one of the most powerful tools businesses can employ in their marketing mix. Mobile Marketing has been proven to yield great returns.
Restaurants especially have found mobile marketing to be very successful. This could be a guide for Nigerian Restaurant owners who really should adopt this strategy considering the stats of Nigerian mobile owners, which means more sales /profits for their restaurants should this strategy be adopted.