1. ORGANIZING AN EVENT:
a. Share to people on your network: Social networks can save time and effort, creating a shared environment because many people can view your event ad through facebook , twitter etc when you share it.
b. Collect RSVPs: Organization platforms in Nigeria like Eventiso are an easy and convenient way to collect RSVP s. Event organizers can see at a glance who is attending , keep them informed and send online and SMS event reminders.
c. Involve Attendees: Ask people who want to attend to vote for the talk, speaker, etc, they most want to hear and create online buzz right from the start.
d. Find Suppliers: Search online and read reviews to identify the best venues, photographers, caterers and other suppliers around.
2. PROMOTING AV EVENT:
a. Create an event on any event management platform, Facebook, Google+ can help organizers reach out and make events more discoverable.
b. Integrate Social Media With Registration: Encouraging attendees to share the event on their social media network once they have registered is a great source of free promotion.
c.#Hash tags: Hashtags make it easy for everyone to follow the social chatter around the event and encourage attendees to interact with one another.
3. ENHANCING THE LIVE EXPERIENCE:
a. Prizes: A popular way to encourage discussion is to offer prizes to the most engaged attendees.
b. Live Streaming: By live streaming an event online you can reach a potential audience of millions.
c. Hash tags: Event hashtags allow those that weren’t able to attend to follow the action. It can amplify the reach of an event, far beyond those that are present.
d. Provide Customer Support: Attendees will often post enquiries on social media and event organisers need to be there to respond and provide support.
4. EXTENDING THE LIFETIME VALUE OF AN EVENT:
a. Videos: Uploading the highlights to Youtube will remind attendees what a great event it was and encourage others to attend in the future.
b. Get Feedback: Keeping track of the social media buzz around events will make you know what attendees liked and disliked , helping organizers make improve and make corrections for next time.
c. Maintain An Engaged Community: If you run a regular event – whether it is weekly, annual or anything in between -social media can be used to keep your community engaged all year round.
Culled from THE SOCIALWRAP FROM BEN MARTIN.
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